J. Walter Thompson Company. Hispania Records, 1980-1985
Hispania was a division of the J. Walter Thompson Company, specializing in marketing communications and advertising to the North American Hispanic market. Founded in 1980, its clients and operations were folded into Mendoza Dillon & Associates upon WPP’s acquisition of JWT in 1988. This collection spans the years 1980-1985 and includes correspondence, marketing research, invoices, advertising strategy reports and other items. The companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky Bar) and William Underwood. Some items of interest include contest entries for a campaign ran by the California Milk Advisory Board on a Hispanic radio station and articles related to SIN National Spanish Television Network.